The official ribbon cutting at the EMBARK RAPID bus line launch event.
• •

RAPID: Connecting OKC, One Ride at a Time

Oklahoma City’s northwest corridor was ready for a transformation. EMBARK’s vision for the RAPID Bus Rapid Transit line promised faster commutes, stronger connections, and a transit system built for the future. After Koch Comm developed RAPID’s bold brand identity, EMBARK trusted the team to guide the public engagement and launch strategy for their first service line in the northwest corridor. The challenge: turn a groundbreaking transit line into a community movement.

Listening to the Community

Koch Comm’s work started with the people RAPID would serve. Phase one focused on public events to gather resident feedback on proposed routes through the OKC Moves Bus Study. From multilingual materials to equity-driven outreach, every piece of the plan was designed to make the process accessible and inclusive. These outreach efforts ensured that the community’s voice shaped the service while speakers’ toolkits, media kits and targeted event planning launched the brand with alignment.

Photos courtesy of EMBARK.

78

stories published

45

total outreach events

39

ambassadors

Launching a Transit Revolution

Phase two brought RAPID to life for the public. Koch Comm executed a media relations and event strategy to introduce RAPID as a reliable, modern transit option. The campaign concluded in December 2023 with a ribbon-cutting ceremony and a launch celebration, attended by hundreds. Media coverage spanned 78 stories, and RAPID quickly became a cornerstone of Oklahoma City’s transit system with 250,000 rides in its first seven months.

RAPID isn’t just a transit line — it’s a promise to Oklahoma City for a faster, better-connected future. With EMBARK’s vision and Koch Comm’s strategic guidance, RAPID has become a testament to what public transportation can achieve when it’s built for the community, by the community.

KWTV NEWS 9

RAPID Transit System Launches In Oklahoma City

An Oklahoma City EMBARK Rapid bus.

KOCO Channel 5

New Embark bus Route Connects Northwest Oklahoma City to Downtown
The Koch Comm team at the ribbon cutting for the EMBARK RAPID bus line launch.
News interview happening at the EMBARK RAPID bus line launch.
News coverage happening at the EMBARK RAPID bus line launch.
An aerial view of the EMBARK RAPID bus line launch.
EMBARK RAPID launch news coverage.
An EMBARK RAPID rebranded bus driving down a city street.
An EMBARK RAPID rebranded bus letting someone off at their city stop.
EMBARK RAPID bus driver on his route.
An EMBARK RAPID rebranded bus stopping at a bus stop.
The Koch Comm team at the ribbon cutting for the EMBARK RAPID bus line launch.
News interview happening at the EMBARK RAPID bus line launch.
News coverage happening at the EMBARK RAPID bus line launch.
An aerial view of the EMBARK RAPID bus line launch.
EMBARK RAPID launch news coverage.
An EMBARK RAPID rebranded bus driving down a city street.

Media Coverage

See where our clients have been published across print newspapers, television broadcasts and online publications.

An icon representing the brand reputation, strategic public relations and media relations services of Koch Comm.

KFOR NEWS • November 22, 2023

EMBARK RAPID launches in December, fare-free until the new year
An icon representing the brand reputation, strategic public relations and media relations services of Koch Comm.

News 9 • December 4, 2023

Rapid Transit System Launches In Oklahoma City

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