The OKC Comets team staff announces the new team name at the launch event.
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Launching the Comets: Embracing the Next Chapter

A new name can tell a story, and for the Oklahoma City Comets, it was one of pride, history and a bright future. Rebranding a beloved team was no small feat; it meant celebrating Oklahoma roots while preserving ties to the Los Angeles Dodgers. To make the announcement resonate and strike the right tone, the Comets turned to Koch Comm for a thoughtful, results-driven public relations strategy.

A Unified Message

The Oklahoma City Comets approached the rollout with care, knowing the announcement needed to honor its history and energize the community. Together, we crafted a PR strategy built around clarity and connection. News releases, talking points, FAQs and media kits delivered a unified message, while carefully coordinated media interactions ensured the Comets’ story reached fans, civic leaders and key outlets across the nation.

Photos courtesy of Oklahoma City Comets.

17 million

Total impressions

$155,389

Earned media

47

Stories published

Rallying Behind the Comets

The results solidified the Oklahoma City Comets’ new identity in the hearts and minds of the community. The media coverage of the new brand generated more than 17 million impressions, with an earned media value of more than $155,000. Stories trended throughout Oklahoma, with major coverage from outlets like The Oklahoman, Yahoo Sports, MLB.com, MSN.com and Sports Business Journal. Fans turned out in force for the launch event, and the buzz extended well beyond the city limits.

By expertly managing the rebrand announcement, the Oklahoma City Comets proved it could honor its heritage while charting a new course. The team is now stepping confidently into its next chapter as Oklahoma’s own Comets.

KOCO Channel 5

OKC Baseball Club to unveil new name, branding this weekend

KFOR News Channel 4

OKC Baseball Club to announce new name during celebration

An OKC Comets baseball player running onto the field during the name change launch event.
The OKC Comets new mascot.
New OKC Comets branded uniforms.
The OKC Comets team staff being interviewed for a news story.
Reporter interviews OKC Comets team staff.
The crowd at the OKC Comets launch event.

Media Coverage

See where our clients have been published across print newspapers, television broadcasts and online publications.

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KOSU (NPR Affiliate) • October 28, 2024

Oklahoma City minor league squad will honor Mickey Mantle with Comets nickname
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Sports Business Journal • October 27, 2024

OKC Triple-A club unveils new Comets identity
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Yahoo! Sports • October 24, 2024

OKC Baseball Club to announce new name during celebration
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Yahoo! News • October 24, 2024

OKC Baseball Club to unveil new name, branding this weekend
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MLB • October 26, 2024

Here's the high-flying new team name of the Dodgers' Triple-A affiliate

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