A CARC employee assisting a CARC resident in the greenhouse.
• • • • •

Ensuring the Next 50 Years of CARC

Everyone deserves to feel as though they belong, and everyone belongs at CARC. More than just a place to live for individuals with intellectual and developmental disabilities, CARC is a true home to its residents. CARC fosters growth, autonomy and purpose for a group of individuals who are often overlooked. Life isn’t always easy for them, but CARC clients are always loved, supported and empowered. That’s real life at CARC.

A Story to Tell

Since its inception in 1973, CARC had grown, yet many people in regions around Carlsbad, NM were unaware of the lives being changed right in their backyard. In celebration of their 50th year, CARC came to Koch Comm with a dream to grow their awareness across the region and into the future. Our team jumped into action to ensure the next 50 years of CARC.

Real Life. True Purpose.

The Koch Comm team fell in love with CARC’s mission, and from that love, we created the “Real Life. True Purpose.” campaign to tell their remarkable story. With video storytelling and digital strategy, our team expanded CARC’s message throughout the region by targeting audiences through social media, programmatic advertising, over-the-top (OTT), online audio and geo-targetting. This was more than awareness. It was an invitation to support a group of individuals who want what we all want – true purpose.

Today, more people in the Southwest know what CARC has always known: Everyone deserves a place to belong.

567%

Increase of average monthly new web users

45,877

Total new web users

20,965

Paid Social Users

9,106

Organic Social Users
CARC, Inc.

Real Life, True Purpose

CARC, Inc.

Donations

A CARC resident shelling pecans by hand.
CARC residents having fun in the greenhouse.
A CARC resident on the job in the greenhouse.
The Koch Comm team interviewing a key supporter of CARC, INC.
An aerial view of the CARC property in Carlsbad, New Mexico.
An aerial view of the CARC property in Carlsbad, New Mexico.
The Koch Comm team interviewing the co-founders of CARC, INC.
A CARC resident on the job in the greenhouse.
A CARC resident on the job in the greenhouse.
A CARC employee on the job in the greenhouse.
A CARC resident on the job in the greenhouse.
A close up of a CARC resident's hand shelling pecans by hand.
A CARC resident smiling and shelling pecans by hand.
A CARC resident shelling pecans by hand.
The Koch Comm team interviewing a key supporter of CARC, INC.
The Koch Comm team interviewing a key supporter of CARC, INC.
A CARC resident being visiting by his brother.
CARC residents interacting at a campus event.
A CARC resident waving at the camera at a campus event.
A CARC resident having fun at a community event.
A resident on the job for CARC's document shredding services.
A resident on the job for CARC's document shredding services.
A resident smiling at his job for CARC's document shredding services.
A CARC resident posing for a photo with a Koch Comm team member.
A CARC resident posing for a photo with the Koch Comm team.
CARC residents waving joyfully at the camera.
A CARC resident shelling pecans by hand.
CARC residents having fun in the greenhouse.
A CARC resident on the job in the greenhouse.
The Koch Comm team interviewing a key supporter of CARC, INC.
An aerial view of the CARC property in Carlsbad, New Mexico.
An aerial view of the CARC property in Carlsbad, New Mexico.
A designed graphic highlighting CARC, INC.'s document shredding services.
CARC residents shredding documents.
CARC, INC.'s document shredding services machine.
A designed graphic to get started today with CARC, INC.'s document shredding services.
A designed graphic supporting CARC, INC.
A group of CARC residents having fun at a bowling alley.
A CARC resident engaging in a sports activity on campus.
A designed graphic to learn more about CARC, INC.
An aerial view of the CARC property including the pecan orchard.
A CARC resident shelling pecans by hand.
A CARC resident shelling pecans by hand.
CARC, INC's Pecos Valley Pecans logo.
Koch Comm's designed donor email for CARC, INC.
Koch Comm's designed donor email for CARC, INC.
Let’s work together today.