The Del City logo over a photograph of the municipal area.
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Building Momentum for Del City: A Brand Rooted in Resilience

Del City, the closest neighbor to downtown Oklahoma City, has always been a community of resilience. Founded in 1948, the city was built on a vision of belonging and community. Seventy-five years later, city leaders saw an opportunity to build on that legacy and shape a new chapter that celebrated their strengths and bold ambitions. In 2024, they partnered with Koch Comm to create a modern brand and website that reflects Del City’s dynamic spirit, core values and future-focused goals.

A Vision for Del City

Del City’s leaders sought a complete brand identity to capture their community’s character and aspirations. Koch Comm developed a cohesive framework, including a tagline, brand pillars, and a unified visual identity — all designed to bring Del City’s values of connection, adaptability and drive to life.
At the heart of this transformation is the city’s new website. Designed to be user-friendly and mobile-optimized, the site offers streamlined navigation and updated content on city services, departments and events. In addition to being a resource for residents, businesses and visitors—it’s also a tool for city leaders. Built with an intuitive backend, the website empowers city officials to update content, share news and communicate directly with the Del City community.

A Bright Future

The city’s brand and website mark the start of a bright new era for Del City. Armed with tools that reflect their community’s strengths, city leaders are driving efforts to grow local businesses, attract new families and foster pride in the place they call home. For Del City, this is more than a rebrand — it’s a declaration of who they are and where they’re going: a city rooted in connection and ready to thrive.

The Del City logo and complete wordmark.
The Del City Logo and Wordmark paired together as a complete logomark.
A graphic explaining the key elements of the Del City logo.
A gradient color divider bar utilized Del City's brand colors.
The Del City logo mocked up on a municipal building sign.
The Del City logo mocked up on a water tower.
The Del City logo mocked up on a sweatshirt on a young woman.
The Del City logo mocked up as elements on the Del City City Hall building.
The Del City logo mocked up on a municipal services garbage collection truck.
An executive vice president of Koch Comm receives approval of the Del City brand at a city council meeting.
A Del City staff member proudly wears the new branding on a polo shirt and hat.
An interactive session with the Del City team to decide the focus of the Del City strategy.
An interactive session with the Del City team to decide the focus of the Del City strategy.
A presentation of the four core values established for Del City during the branding process.
A presentation of the four core values established for Del City during the branding process.
A presentation of the Del City rebrand to the community after it had been approved.
A presentation of the Del City rebrand to the community after it had been approved.
Tote bags utilizing the new Del City branding.
A compact car wrapped in the new Del City branding.
A fire truck in service in Del City.
The Del City Fire Department jumps into action as they enter a firetruck.
A City of Del City police cruiser parked in front of a Del City Fire Rescue engine.
A monument to Bob Kalsu at Del City High School.
The athletic arena at Del City High School.
A football game at Del City High School.
Football players clash during a game at Del City High School.
A Del City staff member smiles.
A Del City Public Works staff member enjoys his lunch.
Sunrise over the city of Del City.
A resident family fishing in Del City.
A young resident of Del City enjoys a day fishing.
An executive vice president of Koch Comm receives approval of the Del City brand at a city council meeting.
A Del City staff member proudly wears the new branding on a polo shirt and hat.
An interactive session with the Del City team to decide the focus of the Del City strategy.
An interactive session with the Del City team to decide the focus of the Del City strategy.
A presentation of the four core values established for Del City during the branding process.
A presentation of the four core values established for Del City during the branding process.
Let’s work together today.