Your SEM strategy should be like a conversation between two people, both with something to gain.
How businesses should adjust their search strategies to stay relevant through a pandemic.
To have a holistic view of ad performance we often look to UTM codes and Facebook Pixels. Utilizing different analysis tools is essential for our success.
By taking into account where your customer is in their journey, you have the ability to increase conversions.
Prepare and target content that speaks to each stage and you’ll be ready to lead customers through conversion.