SEM Strategy Basics | Koch Comm OKC

You’re Cordially Invited to the SEM Party

Your SEM strategy should be like a conversation between two people, both with something to gain.

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Searching For Answers

How businesses should adjust their search strategies to stay relevant through a pandemic.

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UTM Codes and Facebook Pixels

Facebook Pixels and UTM Codes – A Love Story

To have a holistic view of ad performance we often look to UTM codes and Facebook Pixels. Utilizing different analysis tools is essential for our success.

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DTR Sales Funnel and Social Media

DTR: Social Media and the Sales Funnel

By taking into account where your customer is in their journey, you have the ability to increase conversions.

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Skipping Parts of Funnel Blog Vintage Graphic with Boy in Nature

Over the River and Through the Sales Funnel

Prepare and target content that speaks to each stage and you’ll be ready to lead customers through conversion.

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