Get It Right With KPIs
KPIs, or Key Performance Indicators, are a set of metrics used to define and measure success for your business. These metrics are set based on your company’s objectives, goals and strategies.
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From The Trash To Above the Fold
Every public relations practitioner faces the same question: How can I get my message out into the world? While we figure out how to make use of an onslaught of emerging digital marketing tools, there remains one tried-and-true method to accomplish the goal: the traditional press release.
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Bigger Isn’t Always Better: The Art of Email List Size
Hate to break it to you, but the size of your email distribution list doesn’t mean much if your recipients aren’t opening, clicking and engaging with your content.
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Speaking Your Brand’s Language
To build a brand that endures, stop thinking of your logo or graphics in a vacuum; it doesn’t exist that way. Think about your brand as its own language.
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Level Up Your SEO Game Plan
There’s no easy way to improve your SEO ranking; you’ve got to work for it. A high ranking comes from current content, authority, and technical excellence.
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