Facebook Changing the Game

Facebook is Changing the Game… Again

Organic reach was already dead, and it’s about to be even deader.

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DTR Sales Funnel and Social Media

DTR: Social Media and the Sales Funnel

By taking into account where your customer is in their journey, you have the ability to increase conversions.

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Using Facebook Audience Insights Blog

Are you there, audience? It’s me, Facebook.

Identifying your true target audience involves finesse, but it can be done.

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Web Retargeting for Social Ads

Shift Your Retargeting Strategy Into High Gear

Programmatic retargeting allows your brand to respond with increasing agility and accuracy.

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UTM Codes and Facebook Pixels

Facebook Pixels and UTM Codes – A Love Story

To have a holistic view of ad performance we often look to UTM codes and Facebook Pixels. Utilizing different analysis tools is essential for our success.

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