Email marketing has long been credited as one of the most effective one-to-one marketing tools in the business, but its capabilities have grown and many organizations aren’t fully utilizing this tool.
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Hate to break it to you, but the size of your email distribution list doesn’t mean much if your recipients aren’t opening, clicking and engaging with your content.
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The most successful email marketing is happening through segmentation, personalization and automation. Adapting your strategy accordingly packs a serious punch.
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