Using Facebook Audience Insights Blog

Are You There, Audience? It’s Me, Facebook.

Identifying your true target audience involves finesse, but it can be done.

Read More
SEM Strategy Basics | Koch Comm OKC

You’re Cordially Invited to the SEM Party

Your SEM strategy should be like a conversation between two people, both with something to gain.

Read More
Web Retargeting for Social Ads

Shift Your Retargeting Strategy Into High Gear

Programmatic retargeting allows your brand to respond with increasing agility and accuracy.

Read More
UTM Codes and Facebook Pixels

Facebook Pixels and UTM Codes – A Love Story

To have a holistic view of ad performance we often look to UTM codes and Facebook Pixels. Utilizing different analysis tools is essential for our success.

Read More
Why Your Business needs SEM graphic with girl crying in silver cup

Search Engines Don’t Give Out Participation Trophies

Many organizations know they need a larger presence on search engine result pages, but there are many misconceptions about what it takes to get there.

Read More