MARKETING PHILOSOPHY

At Koch Communications, we believe an integrated approach to marketing practices can produce a greater return on your investment. The world has become increasingly connected by technology, which means you have to create marketing campaigns that work across multiple media channels. And users expect to be able to interact with your brand in the channels they prefer. When you create this more integrated experience across multiple platforms, you solidify your company’s reputation and you make your marketing dollar go further.
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INTEGRATED SOLUTIONS

When you work with Koch Communications, you are partnered with one account manager who will work with you to meet your marketing needs. This provides you with one point of contact. Supporting the account manager is a team of experts with a deep bench of experience in public relations, crisis management and digital marketing. Our team of more than 25 creative and passionate employees brings a variety of skillsets to different marketing channels, providing you with the most comprehensive strategy possible.

Visit our team page to learn more about who you bring on when you partner with Koch Communications.
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CONCEPT TO COMPLETION

When you decide you need marketing, a lot of questions come up when you are trying to choose a partner. Will they be a good fit? What does their process look like? What will my ROI be? What will be expected of me? An effective marketing process is carefully researched, has a sound strategy and measurable results. Koch Communications is with you every step of the way through that process, from concept to completion. Let us answer your questions as we walk you through what our process looks like.

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YOU ARE HERE

No two clients are alike. They are in different stages in their business development and need us for a variety of reasons. We love that! Each client is a chance to develop a plan tailored to their specific needs.

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DISCOVERY

We use our discovery process to really get to know you - what you need, your strengths and weaknesses, your vision and your goals. This allows us to create a marketing strategy for you that is relevant, engaging and effective.

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EVALUATION

Now that we’ve gotten to know each other, we like to sit down and evaluate where you are on your goals and vision. You will have areas where you are doing great and there will be places where we can make recommendations for strategies that will get you back on track.

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STRATEGY

The strategy we develop for you combines all of your marketing goals into one plan that will help everyone involved to remain focused on the end goal. It is the compass that guides each marketing decision we make.

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DEVELOPMENT

During the development stage of our process, we create a plan to put the strategy into practice. This stage is where we put together content calendars, social media plans, crisis management plans, and more. We also present deadlines, tactics, budgets and goals for outcomes.

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EXECUTION

What good is a strategic plan if you don’t do anything with it? This is where we implement the strategy we’ve worked so hard on. This phase is really exciting because you get to see the difference it can make when you engage your audience in a meaningful way.

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MEASUREMENT

You don’t know if you’ve reached your destination without measuring outcomes, and that’s exactly what we do for you. Measurement helps us to see how the overall product and individual components meet your objectives and goals. We provide regular reporting on outcomes.

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RESULTS

The proof is in the pudding. At Koch Communications, we understand the biggest question you will ask yourself is, what is my ROI? That’s important to us. Our goal is to amplify your message and produce a return on your investment. Our regular measurement reports will include data so you can see the difference your marketing makes.